Skip the journey
aafthab / THE ARTISAN

01 / ORIGIN

It starts
with fire.

A spark of curiosity. A life of making. Every experience adds heat, pressure and a new way of seeing.

Raw potential. Still becoming.

02 / FORMATION

Life is
the forge.

Engineering. Kitchens. Building sites. The family business, logistics and code. Each experience reshapes the way I think—and what I can make.

Not a different person. A more refined expression.

03 / EXPLORATION

The journey
leaves a mark.

Places, people, food and work. Every encounter adds a new way of looking—and something worth carrying into the next thing I build.

London based. Sri Lankan roots. A curiosity without borders.

04 / ARTHUR

Everything,
converging.

Arthur is where these experiences meet: a system for turning a clear vision into researched, designed and tested work. Dishes, houses, ideas, businesses—the instinct has always been to build.

See what shaped me ↗

The tool should make the human more capable.

THE PORTFOLIO

Ideas,
put to work.

Websites, products, family business and creative work. Some are growing. Some are paused. All are part of what I’ve made and learned.

01 / FAMILY BUSINESS · TRADE & LOGISTICS

Island Imports

Ongoing

MY PART Business strategy, operations and website design

Our family’s food import and distribution business. Real suppliers, customer relationships, orders and deliveries—the practical work behind getting produce from its source to a shop or restaurant.

The website is one part of the work. Supply chains, commercial decisions and the systems supporting the business are part of the same story.

Visit Island Imports

02 / AI · SOFTWARE · ORCHESTRATION

Arthur AI

Building

MY PART Founder, product direction, design and engineering

A system for turning human direction into researched, designed and tested work. The public experience at heyarthur.ai sits alongside the architecture and tools I’m developing behind it.

Engineering, code, creative work and business operations meet here. This portfolio is one of the places where that system is being put to work.

Visit heyarthur.ai

03 / SCHEDULING · PRODUCT ENGINEERING

Sort

Building

MY PART Founding Engineer

A scheduling product for students, turning tasks and deadlines into a workable week.

My work covers engineering, architecture and technical feasibility, including the scheduling engine behind the experience.

Visit Sort

04 / PODCAST · CULTURE · CONVERSATION

Kulture House

In development

MY PART Podcast co-host

A podcast project exploring culture, perspectives and the experiences that shape how people see the world.

A different kind of making: conversation, listening and creating space for ideas and lived experience.

05 / MARKETPLACE · WEB & MOBILE

FYXiT

Hibernating

MY PART Co-founder, product design and development

A platform designed around the work of homeowners and tradespeople. Its starting point was my own experience renovating houses and seeing where coordination breaks down.

The venture is hibernating. The website, app design and development remain part of my portfolio; this is a record of the work, not an invitation to book a service.

Project website

06 / CLIENT WEBSITES · CONTENT PRODUCTION

Meiyo

Past work

MY PART Web development and creative production

Two connected strands of earlier work: Meiyo Solutions built Shopify websites, while Meiyo Media produced social content and short-form video for clients.

Client briefs, design decisions, production and delivery. That work feeds directly into how I build websites and produce content today.

In Concept

Ideas being explored and shaped. These ventures are still at the concept stage.

07 / COMMERCE · BRAND · WEB DESIGN

FruitFam

In Concept

MY PART Product concept, brand direction and website exploration

A concept for a consumer-facing fruit-box experience within the Island Imports world: a catalogue, a box builder and a playful cast of fruit characters.

Exploring how trade and distribution could become an approachable, expressive customer experience. This is a concept, not a launched ordering service.

View concept preview

08 / LOGISTICS · CRM · OPERATIONS

BiHaul

In Concept

MY PART Workflow architecture and product design

A concept for an operations platform shaped by the needs of a food distributor: orders, suppliers, invoices, deliveries and payment tracking.

Drawing on the practical lessons of the family business to explore how a customer-facing website could connect to the less visible work of running an operation.

Earlier projects & experiments

Completed productions, prototypes and researched ideas, with their stage made clear.

  • Kaguya Limited

    Apparel business concept

    An earlier apparel business idea exploring neo-Japanese techwear with a cyberpunk influence.

  • EcoSus

    Video production

    Sustainability film work, including a trailer and Final Cut Pro production files.

  • Belmont

    Marketplace prototype

    An earlier exploration of a vehicle buying and rental marketplace; not launched.

  • Clean Meals LDN

    Business research

    Meal planning, delivery operations and food-business research; not launched.

  • RisingSun / EcoBento

    Commerce research

    An exploration of food-container ecommerce, fulfilment and unit economics.

  • MadeinMendhi

    Service-business exploration

    A henna-service concept and pricing model; not fully launched.

  • CarbonAltDel

    Design project

    A standalone design exploration, rather than a commercial venture.

  • Aday

    App concept

    An early mobile-app concept and presentation.

WHAT THE FIRE LEAVES BEHIND

Different paths.
One way of making.

The experiences are different. The instinct is familiar: understand it, work with care, make something useful.

Arthur

EXPERIENCE → PRACTICE → ARTHUR

OPEN A THREAD

01EngineeringUnderstand how things work.

Mechanical engineering, machinery and hands-on problem solving.

  • Memcon Ltd

    Project & Machine Support Engineer

    Maintaining, repairing and testing production machinery, with client-facing technical support. The work also included 3D modelling, printing and setting up a photography studio.

A habit of looking beneath the surface: at the parts, the constraints and how everything fits together.

02KitchensMake care tangible.

Event kitchens and work as a sushi chef.

  • Chisou Japanese Restaurant

    Sushi Chef

    Fish preparation, sashimi and rolls; balancing precision, food safety, stock rotation and the timing of service.

Precision, timing and attention to the person receiving the work. Small decisions change the whole experience.

03BuildingBring the idea into the world.

House renovations, building sites and coordinating the work of different trades.

  • Nira Construction

    Contractor · Project coordination

    House renovation work spanning hands-on trades, materials purchasing, team management and coordinating a project through its different phases.

An idea becomes real through materials, people and a sequence of decisions. The finish matters as much as the plan.

04CodeConnect the moving parts.

Software development, decision systems and the ongoing work of building Arthur.

  • Adqura Ltd

    Decision Consultant & Junior Developer · Vodafone

    Developing Pega Customer Decision Hub strategies for Vodafone, working with product teams, and carrying out unit and end-to-end testing. Projects included a loyalty rewards application and testing a predictive model for an internal chatbot.

Turn a useful way of thinking into something that can be tested, improved and used again.

05Trade & logisticsMake the whole operation work.

The family business at Island Imports: food distribution, supplier relationships and the systems behind orders and deliveries.

  • Island Imports

    Family business · Strategy & operations

    Food imports and distribution, supplier and customer relationships, orders and deliveries, alongside website design and the systems supporting the operation.

A website is the visible edge of a business. The work also lives in the supply chain, the planning and the people who keep things moving.

06TravelKeep a beginner’s eye.

Places, people, food and the stories collected along the way.

Leave room for another perspective. The next useful idea may begin far outside the work itself.

Arthur brings that practice together.
The direction stays human.

THE LIVING LIBRARY

A world worth
getting lost in.

What I make. Where I go.
What I bring back.