Built for
everyone.
Sri Lankan-British founder, London. I've worked in kitchens and built software — both taught me the same thing: precision and craft matter more than credentials. I build systems that bring people together, not ones that leave them behind. I built Arthur AI so no founder has to operate alone. No inside track. No outsiders.
What I'm
building.
FYXiT
Live · FounderA marketplace for homeowners and tradespeople in South London. No middlemen, no guesswork — just people who need work done, connected to people who do it well.
South London · Marketplace · Next.js + Cloudflare
Meiyo
Building · Co-FounderA consultancy that takes a stake in what it builds. Strategy, tech, operations — Meiyo works alongside early-stage founders and stays until it's actually working.
London · Consultancy · Build · Belong · Breathe
Island Imports
Operating · DirectorThe family business. Catfish, passion fruit, island goods — from trusted suppliers to restaurants and retailers across London. Running for years. Being made better.
London · Import/Export · Catfish, passion fruit, island goods
Arthur AI
Beta · Built itThe Roundtable — 12 specialist AI advisors for founders. Ari for career. Adam for finance. Sun for strategy. One session free every week.
Claude-powered · 12 advisors · Free to start
Most things
aren't broken.
They're just
unloved.
The trades gap
Homeowners didn't know who to trust. Tradespeople couldn't find steady work. Two groups who needed each other, separated by nothing but a missing system.
The supply chain
Food crosses oceans, passes through hands, and lands on tables. Every step is a relationship. When it breaks, families feel it. We keep it moving.
The knowledge wall
Powerful tools were only accessible to those who could afford big teams. Arthur AI removes that wall. Same intelligence, no gatekeeping.
The fix is rarely technical. It's almost always human.
The room where
no one is an outsider.
Systems are built by people, for people. Every venture, every decision, every line of code — it only means something if someone feels more at home because of it.
Now
Meiyo Solutions
Founder & Consultant · Aug 2022–Nov 2022 · Jul 2025–present
Independent consulting practice. Strategy, product, and engineering for founders and businesses who need someone who has actually built things — not just advised on them.
Plugged Founders
Community · Shoreditch Exchange
London's room for ambitious founders. The place where no one is an outsider.
Birkbeck
MSc Accounting & Finance · 2025–present
Finance as a foundation for building things that last.
Work
Adqura → Vodafone
Decision Consultant · 2022–2025
Built omnichannel systems. Shipped a loyalty platform to the Pega Conference in LA.
Nira Construction
Site Coordinator & Bricklayer · May 2020–Jan 2021
National construction sites. Coordinating logistics while laying bricks on-the-job with the crew — learning the trade by doing it. Where the hands-on instinct was forged.
Chisou · Westminster Kingsway
Sushi Chef & Student Chef · 2021–2022
Before the code, there was the kitchen. Japanese knife precision, mise en place, service for 2,000 at Ascot. The artisan instinct starts here.
Universal Trading Company
Customer Relations & Admin · 2015–2020
The family food business before Island Imports had a name. International suppliers, air-cargo, logistics. The roots go back a long way.
La Fosse Academy
Full-Stack · 2022
Where the engineering practice began. Agile from day one.
Education
Uxbridge College
HND Mechanical Engineering · Distinction · 2015–2017
Final project: HELM.COM — a biodegradable, compactable, honeycombed helmet designed entirely from cardboard. Distinction. Where the engineering instinct was formalised.
Coventry University
BEng Engineering Business Management · 2018–2019
Dissertation: Investigation on the Impacts of Robotic Systems on Efficient Warehouse Operations. The research became the framework for solving Island Imports' real logistical challenges.
Languages — because belonging starts with being understood
There's always
a seat at the
table.
Founders, tradespeople, partners, collaborators. If you're building something real — or trying to figure out what that looks like — I read every message.
© 2026 Aafthab Ashraff
No inside track. No outsiders.